BRAND IDENTITY DESIGN PROCESS & PACKAGES

Brand identity is what sets you apart from your competitors, creating an instant sense of recognition. It conveys whether you really are special or just adding to the noise. Brand identity designers use strategy to create the visual elements of your brand. These elements include your logo, color palette, typography, image style, and general look and feel. They should help illustrate your brand. A coherent identity can influence the public’s perception of you by creating an appropriate, consistent look and feel.

A professional brand identity could help you:

CREATE DESIRE

Customers are drawn to attractiveness, status representation and to whom clearly gets them.

LOOK BIGGER

An elegant identity convey that you’re prospering. Customers want to work with successful brands.

BE MEMORABLE

Strong identity design sticks in customers’ minds. Your uniqueness can make you stand out.

LOOK ESTABLISHED

Strong identity design sticks in customers’ minds. Your uniqueness can make you stand out.

The design process

Whether you need a logo or a more comprehensive graphic system, my identity design process works the same way

Proposal

After you contact me about your project, I’ll be in touch to get an overview of your needs and timeline. Then I’ll send you a proposal and contract. Once they’re approved, a standard 50% deposit is required to begin a project. The remainder is due when the work is completed. We can also discuss more suitable options about payment plans.

Research

The roadmap, the brief and the most important step in the process. I'll provide a questionnaire, followed by a meeting to discuss responses and dig in deeper. We'll work together to gather all your existing materials, inspiration images and studying your competitor branding. This discovery phase sets the direction for the next steps.

Concepts

Here’s where ideas come to life. I’ll work up a few concept variations—smart solutions that make sense and are a great fit with the parameters we’ve established in the discovery phase of the identity design process. I’ll provide them to you in a PDF presentation.

Refinement

From among the concepts presented, we’ll choose the best idea to move forward. If needed, we’ll refine it through a few iterations. A project scope typically includes 3 rounds of revisions, but more are always available, billed at an hourly rate.

Launch

Time to show the world! When you’ve approved the final designs, I’ll create the artwork files and deliver them. If needed, I’ll contact printers for quotes and manage the printing process for you. If your project includes a brand style guide, all the elements of your brand identity—logo, typography, color palette, photography style, icons, patterns, and more— will be captured and described in this document. You’ll have a handy reference to keep you on brand going forward.

PRICING PACKAGES

Brand identity pricing can vary widely. I’ve created identities for businesses and entrepreneurs for almost a decade now. As an independent designer, I’m often able to bring agency-level design and expertise to the same project that has a higher cost elsewhere.

Please see below the base line price for the most commonly purchased projects, you can add on services and build out your own bespoke design bundle.
If you are unsure or need pricing for anything not listed please get in touch for a fast quote.

440€

LOGO DESIGN Package

690€

LOGO+Branding Package

990€

Full Branding Package

frequently asked questions

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Lorem ipsum dolor sit amet, adhuc labores honestatis pro ne. Pri tantas epicuri inciderint te, nibh efficiendi disputationi ex pri. At facer theophrastus eum, has nulla bonorum vituperata at. Eos utroque consequuntur an, case solum his ei.
Lorem ipsum dolor sit amet, adhuc labores honestatis pro ne. Pri tantas epicuri inciderint te, nibh efficiendi disputationi ex pri. At facer theophrastus eum, has nulla bonorum vituperata at. Eos utroque consequuntur an, case solum his ei.
Lorem ipsum dolor sit amet, adhuc labores honestatis pro ne. Pri tantas epicuri inciderint te, nibh efficiendi disputationi ex pri. At facer theophrastus eum, has nulla bonorum vituperata at. Eos utroque consequuntur an, case solum his ei.
Lorem ipsum dolor sit amet, adhuc labores honestatis pro ne. Pri tantas epicuri inciderint te, nibh efficiendi disputationi ex pri. At facer theophrastus eum, has nulla bonorum vituperata at. Eos utroque consequuntur an, case solum his ei.

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